ADRA-UK

  • Social media strategy for ADRA-UK by Gingerland
  • Social media strategy by Gingerland for ADRA-UK
  • Gingerland social media strategy for ADRA-UK
  • Gingerland social media strategy for ADRA-UK

PROJECT DESCRIPTION

ADRA-UK is part of the international ADRA network of development and relief agencies which help communities around the world. ADRA-UK wanted to use social media to raise awareness and support in the UK for its work but had a very small following, particularly on Facebook.
We created a bespoke online strategy to increase their following and engagement on Facebook, whilst providing some additional insight into how they could use social media for fundraising.
Within 2 months the strategy achieved a 1345% increase in page likes from the UK, 1314% increase in engagement from the UK, 1156% increase in overall engagement and a 739% increase in overall page likes.
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SERVICES:
Online content strategy. Social media strategy. Editorial. Social media optimisation. Social media marketing.

CLIENT:
ADRA-UK

LINK:
facebook.com/adrauk

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